What is Social Norms Marketing?

It can sometimes feel like a challenge to get a message across to a young person.  Simply telling them to not smoke cigarettes because it is bad for them is just one example of how simply stating the facts does not always mean they will listen.

Social Norms Marketing is a method that Response employs in an effort to provide teens with critical information that will help them make healthy life choices.  The Illinois Youth Survey collects information from youth across the state and the compiles it into useful data.  For example, teens have reported a decrease in the use of cigarettes each of the last 3 surveys.  Response then takes this data and puts it into creative marketing tools that teens can relate to.

Stall Street Journals

Response uses the information from the Illinois Youth Survey and makes the Stall Street Journal.  These are then placed in the restrooms at local high schools in conjunction with school officials.  Response has received an overwhelmingly positive response from teens, teachers and administrators.

We feel that this data and information can also be very useful for parents to know.  Take some time and see what teens are saying.